piece of cake

Branding

Projects: Brand book, posters, visual merchandise
Timeline: Jan 2023 - Apr 2023

piece of cake is a fictional online cake ordering and delivery platform that provides customization options to help customers create and design beautiful, delicious and healthy cake.

About the Brand

piece of cake is an online cake ordering and delivery platform. We are partnered up with local bakeries across Toronto to help our customers find the 
perfect cake for any special occasion. Our mission is to provide customization options to help our customers create and design beautiful, delicious and healthy cakes, because we believe unique occasions deserve unique creations.

Credits to No Revisions

Brand Guidelines


Design Deliverables


Flyer Designs


Market Analysis


Process: Logo Development


Process: Finding Colours