CASETiFY’s partnership with Sanrio began in February 2024 with the launch of Pochacco, later followed by characters including My Melody, Pompompurin, Hello Kitty and Cinnamoroll. Since the Sanrio Character collaboration will last for a whole year, store takeover designs were requested for many retail stores to promote this collection. 

In order to highlight the Sanrio phone case collection inside retail stores, our team was tasked to design a special display on the pegboard for each Sanrio character. We decided to create a design using the idea of a convenience store, which was the common theme for the first four character launches. The final design was in a convenience store setting, with the Sanrio character being the store associate promoting the phone case collection.