Mofusand, one of the most popular Japanese characters in Hong Kong, launched its exclusive phone case collection with CASETiFY in April 2024. Due to mofusand’s immense popularity, our team was tasked to create store takeover designs for the collaboration in Hong Kong and Taiwan. 

Our main focus for this project is to design the retail space for the Hong Kong K11 store. Since the designs of the phone case collection are a mixture of mofusand cats with decadent desserts, our team came up with the idea of designing a cafe-themed space to complement the collection. The phone case collection was displaced as part of the paintings on the cafe wall, along with two hand-drawn illustrations given to us by Juno, mofusand’s creator.