When CASETiFY released its first collaboration with K-pop girl group LE SSERAFIM in February 2024, a store takeover event was held in the Hundai Seoul store to celebrate the launch.

As the Retail Creative team, we were tasked to create a space using graphic elements from the girl group’s branding to promote their new EP - Easy.

LE SSERAFIM was invited to the event we designed to participate in the collection launch on 28  February 2024.