at the heart of
your neighbourhood
Thesis Project / Branding
Projects: Posters, brochure, swag items, motion graphic
Timeline: Sep 2022 - Apr 2023
→ 2023, Winner (Tie), 2023 Registered Student Award, Advertising Design
→ 2023, Winner, Applied Arts Awards, Social Responsibility Program
→ 2023, Honourable Mentions, 2023 Registered Student Award, Social Good Design
at the heart of your neighbourhood is a self-initiated campaign created to promote the many services and resources that the Toronto Public Library provides. The goal of this campaign is to inspire Torontonians to not take our world-class public library system for granted.
Project Statement
At the heart of your neighbourhood is a self-initiated campaign created to promote the resources and services of the Toronto Public Library (TPL). During the research process, I noticed our library provides us with more than simply just books. You can learn how to use the 3D printer, borrow museum passes or musical instruments, and even practice the piano at TPL. However, due to the lack of promotion, the existence of these resources and services is unknown to many.
By promoting the TPL through various design deliverables such as posters, a brochure and a website redesign, the ultimate goal of this campaign is to make TPL more visible and accessible to the general public. In addition, I hope my campaign can also remind Torontonians to not take our public library for granted. For Torontonians who have spent most of their lives dismissing the local libraries in their community, I hope my project can inspire these people to finally pay a visit to their library.
“Anyone who thinks the public library is a fossil hasn't stepped inside one in a while.”
— Vickery Bowles, City Librarian
Photo Credit to Diamond Schmitt
Photo Credit to Perkins&Will
Photo Credit to LGA Architectural Partners
“The library remains the one place where anyone can go in search of information and expect to find it there. Libraries are dynamic and operate on a philosophy of freedom of information expression to meet the needs of an ever-changing community.”
— Karina Douglas-Takayesu, Reference Librarian
“Libraries are cathedrals of the mind; hospitals of the soul; theme parks of the imagination.”
— Caitlyn Moran, English Journalist
Project Timeline
Process: Finding Colours
Process: Iconography Design
Process: Photography Treatment
